Story

For as long as I can remember, menswear has been a constant in my life—quiet, steady, and deeply familiar. It shaped how I travelled, how I observed people, and how I understood elegance. After years of building brands and working with artisans and creatives around the world, I wanted to create something that felt honest to that experience.

Pirounis is the result: a collection rooted in timeless craftsmanship and a sense of ease. Clothing that carries the warmth of heritage but is designed for the rhythm of today.

This brand is a continuation of the world I’ve lived in for decades: refined gatherings, real friendships, honest conversations, and the effortless elegance of men who dress not to impress, but to feel like themselves.

I believe every garment should feel like home—a place of comfort, intention, and authenticity. This philosophy guides everything we make: pieces that move with you, age with you, and quietly accompany the moments that matter.

Pirounis is not loud. It is not seasonal. It is a world of nuance—shaped by culture, friendship, travel, and the understated sophistication that has always defined true style.

Thank you for connecting with this vision.

— Alessandro Pirounis